![]() Your list of features goes in the first column. Take a piece of paper and split it into three columns. The subjects covered (if it’s a course or book).For example, here are the kind of things that fall under ‘features’ of a product: List your featuresįeatures are the hard facts of what your product or service is or does. It goes a little like this… (a one, a two, a one, two, three four… wait, where’s the band?). This means you can quickly and easily communicate the value of what you do without making a hyped-up promise. Once completed, your Impact Table shows you ‘at-a-glance’ the transformation your offer will have on your customer’s life, and how it will happen. The Impact Table: your magic tool for writing bold, believable copy That’s why one of the tools I strongly recommend to busy business owners (is there any other kind of business owner?) is the Impact Table. I want to write copy that stands out and gets the attention of my perfect customer.I often meet business owners who find themselves in a bit of a bind when they try to write better copy. Three steps to write better copy (while keeping your sanity) Whether you’re writing web content, social media updates, sales pages or just a short summary about your product, you’ll never want to do it again without an impact table in hand. In fact, there are a few quick steps you can take today to create your own personalized shortcut to killer copy. As a smart marketer, you know there’s no such thing as a magic button to help you write better copy, right?Ĭompelling content that attracts, engages and converts only comes after shedding blood, sweat, tears, and a handful of hair surely? ![]()
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